ITC Sustainably Fulfilling the Packaging demands of HoReCa

 

The COVID-19 Pandemic brought about a paradigm shift in almost all walks of life. Almost all sectors were touched, and most were impacted negatively. The Hospitality sector was amongst the worst hit, but it was as quick to adapt too with exponential growth in Quick Service Restaurants (QSR) and a proportionate increase in packaging requirements that are expected to grow for years to come. This poses an increasing challenge to the environment with limited sustainable solutions that also meet the product’s packaging requirement.


At ITC, we have always been a society-first organization. We have been working extensively in the QSR segment for a while now. With our people-first approach, we have focussed on not just providing innovative packaging solutions but also ensuring that the demands of the consumers are met. While developing a new solution for a leading F&B brand to solve their packaging problems, we realized that while the product packaging itself primarily needed heat retention properties and compactness of the design, the end consumers also valued anti-microbial properties and the overall sturdiness and reusability of pack. We came up with two solutions.

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