itcpackagingportal

 At ITC, we believe in the power of innovation, sustainability, and capable leadership to drive long-term growth. With a clear vision and a dynamic approach, our Packaging & Printing Business is one of South Asia's largest converters of paperboard packaging, combining decades of expertise with cutting-edge technology. We strive to create packaging solutions that not only meet the highest standards but also contribute to a sustainable future. About Us: Leading the Packaging Revolution ITC's Packaging & Printing Business is at the forefront of transforming packaging across industries. Our product range spans from paper, paperboard, and laminates to high-value packaging solutions that cater to diverse market needs. With a focus on sustainable practices, we aim to lead the industry by offering innovative packaging solutions that prioritize the environment. Our Products & Capabilities Our wide range of products showcases the blend of quality and innovation. From customi...

In an era where digital transformation drives consumer behavior, brands are constantly innovating to deepen customer engagement and enhance loyalty. One such innovation that’s revolutionizing the market is connected packaging —the integration of digital technology into physical product packaging. ITC Packaging and Printing, in collaboration with Cybele’s Qflex loyalty program, is leading this transformation with groundbreaking solutions tailored to modern consumer expectations. The Evolution of Loyalty Programs Traditional loyalty programs, once dependent on physical cards, coupons, or static membership systems, are increasingly being replaced by dynamic digital alternatives. These older models often posed challenges—consumers found them inconvenient to use, and brands struggled to measure their effectiveness. Enter connected packaging: by embedding QR codes or similar technologies into product packaging, brands are turning every product into an opportunity for instant rewards, real-ti...