ITC’s Sustainability Vision: Purpose-Driven Growth for a Better Tomorrow
Sustainability is a core driver at ITC , shaping every facet of its strategy and operations. The company believes that tackling today’s environmental challenges requires collaboration across society  — from policymakers and businesses to civil society and citizens.   Nearly 20 years ago, ITC set a bold vision to become a National Champion , guided by the principle of ‘Putting India First’  — placing country before corporation , and institution before individual . This vision led to pioneering business models that link economic growth with environmental and social responsibility .   Putting Sustainability into Action   ITC follows a unified strategy focused on building economic, environmental, and social capital . Key initiatives include:     Low-Carbon      Growth:  Emphasis on renewable energy and reducing energy intensity      across operations.   Water      Stewardship:  Focus on reducing specific water consumption and      expanding rainwater harvesting  to ensure long-term water s...