ITC’s Sustainability Vision: Purpose-Driven Growth for a Better Tomorrow

Sustainability is a core driver at ITC, shaping every facet of its strategy and operations. The company believes that tackling today’s environmental challenges requires collaboration across society — from policymakers and businesses to civil society and citizens.

Nearly 20 years ago, ITC set a bold vision to become a National Champion, guided by the principle of ‘Putting India First’ — placing country before corporation, and institution before individual. This vision led to pioneering business models that link economic growth with environmental and social responsibility.

Putting Sustainability into Action

ITC follows a unified strategy focused on building economic, environmental, and social capital. Key initiatives include:

• Low-Carbon Growth: Emphasis on renewable energy and reducing energy intensity across operations.
• Water Stewardship: Focus on reducing specific water consumption and expanding rainwater harvesting to ensure long-term water security.
• Waste Management: Through its flagship WoW (Well-being Out of Waste) initiative, ITC promotes waste segregation, recycling, and awareness in urban communities.

A Broader Mission

ITC views sustainability not just as compliance, but as an opportunity to create transformational change. With innovation, scale, and deep community engagement, the company continues to lead in building a greener, inclusive, and resilient future for India.