Redefining Loyalty Programs through Connected Packaging
In the dynamic world of electrical supplies, electricians are essential yet often underappreciated. To enhance their experience, ITC Packaging & Printing partnered with Cybele and its flagship brand Qflx to create a new-age loyalty program powered by connected packaging . This innovation transformed traditional loyalty systems into a seamless, rewarding, and digital-first experience that fits the modern electrician’s lifestyle. The Challenge: Reinventing Loyalty for Electricians Cybele aimed to develop a loyalty program that matched the fast-paced, mobile nature of electricians’ work. Conventional programs — with long forms and delayed redemptions — didn’t align with their needs. The objective was to deliver instant rewards , easy access to information , and direct brand engagement , all through the product’s packaging. Leveraging ITC’s connected packaging expertise , Qflx packaging became an intuitive engagement channel, allowing electricians to access rewards simply ...