itcpackagingportal

In an era where digital transformation drives consumer behavior, brands are constantly innovating to deepen customer engagement and enhance loyalty. One such innovation that’s revolutionizing the market is connected packaging —the integration of digital technology into physical product packaging. ITC Packaging and Printing, in collaboration with Cybele’s Qflex loyalty program, is leading this transformation with groundbreaking solutions tailored to modern consumer expectations. The Evolution of Loyalty Programs Traditional loyalty programs, once dependent on physical cards, coupons, or static membership systems, are increasingly being replaced by dynamic digital alternatives. These older models often posed challenges—consumers found them inconvenient to use, and brands struggled to measure their effectiveness. Enter connected packaging: by embedding QR codes or similar technologies into product packaging, brands are turning every product into an opportunity for instant rewards, real-ti...

The global packaging industry is undergoing a paradigm shift as sustainability becomes a core business imperative. With evolving consumer awareness and stricter regulations, 2024 is poised to be a landmark year for eco-friendly innovations in packaging. Companies like ITC Limited are at the forefront, showcasing exemplary leadership in integrating sustainability into their packaging solutions. 1. Circular Economy Packaging The circular economy aims to eliminate waste through recycling, reuse, and remanufacturing. Companies are developing fully recyclable packaging materials to reduce reliance on virgin resources. ITC's recyclable laminate for coffee bean packaging is a perfect example. Manufactured with renewable energy, it provides high-barrier protection while being fully recyclable, reducing plastic dependency​ 2. Compostable and Biodegradable Materials In response to the need for reducing microplastic pollution, the industry is moving toward biodegradable alternatives...