itcpackagingportal

The partnership between ITC Packaging and Cybele’s Qflx demonstrates how connected packaging is redefining loyalty programs. By embedding QR codes directly into product packaging, Qflx has turned traditional loyalty schemes into instant, interactive, and rewarding experiences , perfectly suited for busy electricians. This approach provides seamless access to rewards, product information , and brand communication —eliminating the friction of long forms or outdated systems. Real-time cashback, actionable data insights, and secure, non-cloneable QR codes ensure an engaging, trustworthy, and scalable experience that enhances customer loyalty. Connected packaging goes beyond technology—it acts as a strategic bridge between physical products and digital engagement . Qflx’s program exemplifies how brands can simplify interactions, reward customers meaningfully, and gain insights to optimize offerings. As digital-first consumer expectations rise, connected packaging will continue t...