itcpackagingportal

The e-commerce industry in India is witnessing an unprecedented boom, with millions of packages being delivered across the nation daily. This surge in online shopping has transformed the packaging industry, as brands and retailers strive to balance cost-efficiency, sustainability , and customer satisfaction. The future of e-commerce packaging in India lies in addressing the twin challenges of managing costs and reducing the environmental impact of packaging materials, while also enhancing the overall consumer experience. 1. Trends Shaping E-Commerce Packaging Minimalist Packaging E-commerce brands in India are moving towards minimalist designs that use fewer materials to reduce waste and shipping costs. Brands like Myntra and Big Basket are opting for compact packaging that eliminates unnecessary void fillers. Smart Packaging Integration of QR codes, NFC tags, and AR-enabled packaging for better product tracking and enhanced unboxing experiences. This trend caters to tech-savvy Indian ...

The packaging industry stands at the cusp of a revolutionary transformation. As 2025 approaches, businesses, including ITC Packaging and Printing , are gearing up to adapt to emerging trends that promise to redefine the sector. With a strong focus on sustainability, smart technologies, and innovative design, the future of packaging is poised to meet evolving consumer demands and environmental challenges. 1. Sustainability Takes Center Stage One of the most significant trends shaping the future of packaging is sustainability. Consumers and regulatory bodies alike are demanding eco-friendly solutions that reduce environmental impact. From biodegradable materials to reusable packaging, businesses are exploring ways to minimize waste and carbon footprints. At ITC Packaging and Printing, sustainability is more than a trend—it's a commitment. By integrating renewable materials and sustainable processes, the company aims to lead the charge toward greener packaging solutions. 2. The Rise o...

 In the rapidly evolving Quick Service Restaurant (QSR) sector, ITC's Packaging and Printing Business (ITC-PPB) is at the forefront of delivering sustainable and innovative packaging solutions that meet both industry demands and consumer expectations. Understanding QSR Packaging Needs The QSR industry requires packaging that maintains food quality, ensures safety, and offers convenience. Recognizing these needs, ITC-PPB has developed solutions that prioritize heat retention, compact design, anti-microbial properties, sturdiness, and reusability. Innovative Solutions by ITC-PPB Bioseal Coating : Developed in collaboration with ITC's Life Sciences and Technology Center (LSTC), Bioseal is a proprietary oil and grease-resistant (OGR) coating that replaces traditional polyethylene (PE) layers. This compostable and sealable coating is essential for food packaging, offering an eco-friendly alternative without compromising functionality. Anti-Microbial Coating : In response to heighte...

In an era where digital transformation drives consumer behavior, brands are constantly innovating to deepen customer engagement and enhance loyalty. One such innovation that’s revolutionizing the market is connected packaging —the integration of digital technology into physical product packaging. ITC Packaging and Printing, in collaboration with Cybele’s Qflex loyalty program, is leading this transformation with groundbreaking solutions tailored to modern consumer expectations. The Evolution of Loyalty Programs Traditional loyalty programs, once dependent on physical cards, coupons, or static membership systems, are increasingly being replaced by dynamic digital alternatives. These older models often posed challenges—consumers found them inconvenient to use, and brands struggled to measure their effectiveness. Enter connected packaging: by embedding QR codes or similar technologies into product packaging, brands are turning every product into an opportunity for instant rewards, real-ti...

Powered by its “Sustainability 2.0” vision articulated by chairman and MD Sanjiv Puri, the ITC company has been scaling up investments in developing innovative and eco-friendly packaging solutions that can substitute single-use plastics. Commitment to Sustainability ITC has sustained its Plastic Neutrality status for the second consecutive year by successfully managing 60,000 MT of plastic waste in FY23, which exceeds the total amount of packaging it utilized. Highlighting the company’s efforts, B. Sumant, executive director at ITC, stated, “At ITC, we have put in place comprehensive interventions for waste management with a focus on plastics. Our paperboards, paper, and packaging businesses continue to pioneer sustainable solutions that can substitute single-use plastics. Many of our brands and businesses have also innovated to reduce the usage of plastics in line with our commitment to creating a positive environmental footprint.” Innovative Products and Sustainable Practices ITC...

Imagine receiving a sleek pair of Earbuds packaged with the planet in mind—an unassuming box that embodies thoughtful innovation and environmental care. For decades, plastic trays have been the norm in electronics packaging, serving the dual purpose of protecting products and showcasing them elegantly. Yet, as awareness of environmental issues grows, so does the demand for change. This is the story of how ITC’s Packaging and Printing Business partnered with a leading brand to redefine Earbuds packaging, marking a step forward in sustainability without compromising quality. The Shift from Plastic to Paper: A Thoughtful Transformation When tasked with redesigning the Earbuds packaging, ITC saw an opportunity to replace the conventional plastic tray with a meticulously crafted paperboard insert. But this wasn’t just a simple material swap; it was a deliberate step to address both environmental concerns and consumer expectations. Why Paperboard? Renewable and Recyclable : Paperboard decomp...

 In today’s fast-paced, technology-driven world, customer loyalty programs are undergoing a significant transformation. Traditional programs that solely rely on discounts and points are no longer sufficient to meet the expectations of modern consumers. Instead, businesses are turning to innovative solutions like connected packaging to deliver dynamic, personalized, and immersive customer experiences. What is Connected Packaging? Connected packaging integrates digital technologies—such as QR codes, NFC (Near Field Communication), RFID (Radio-Frequency Identification), or Augmented Reality (AR)—into physical product packaging. Beyond its primary function of protecting and informing, packaging now serves as a bridge between the physical and digital worlds. By doing so, it enables brands to engage with their customers in new and meaningful ways, fostering loyalty and enhancing overall brand perception. Transforming Loyalty Programs with Connected Packaging Conventional loyalty progra...