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The Evolution of Packaging and Printing

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  Packaging and printing   have evolved far beyond their original purposes of product protection and labeling. In today’s fast-paced, consumer-driven world, they play a crucial role in branding, sustainability, and customer engagement. Let’s explore how this dynamic industry continues to transform and impact businesses and consumers alike. 1. Packaging: Beyond Protection Traditionally, packaging was designed to protect products during transport and storage. However, modern packaging is much more than a protective layer — it’s a vital marketing tool. Brand Identity: Packaging is now a storyteller, communicating a brand’s values, personality, and vision. Unique designs, color schemes, and logos create memorable experiences for consumers. Consumer Convenience: Functional innovations, such as resealable pouches, easy-pour spouts, and lightweight materials, enhance usability and customer satisfaction. Shelf Appeal: In a competitive market, packaging helps products stand out, influe...

ITC Packaging and Printing: Innovation, Sustainability, and Customer Satisfaction

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  About Us ITC’s Packaging and Printing Business is one of South Asia’s largest converters of paperboard packaging. Since 1925, we have been providing high-quality, sustainable packaging solutions for industries like food & beverage, personal care, and consumer goods. Our commitment to innovation and customer satisfaction drives everything we do. Sustainability and Innovation Sustainability is at the heart of our operations. We focus on creating eco-friendly packaging solutions that reduce waste and improve recyclability. By using advanced technology, we deliver innovative and sustainable packaging for our clients, helping them meet their environmental goals while enhancing the consumer experience. Our Products and Capabilities We offer a wide range of packaging solutions, including paperboard, paper, and films, designed to meet the highest standards of quality and sustainability. With manufacturing units across India and certifications like ISO 9001 and ISO 14001, we e...

ITC Packaging: Leading the Way in Innovation, Sustainability, and Global Service

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ITC’s Packaging Division stands at the forefront of innovation with its extensive network and commitment to sustainability . The company’s Pan India distribution network ensures fast and efficient service across the country, while its proximity to ports enables seamless international shipments. Leveraging the strength of its Paperboards and Specialty Papers Division, ITC offers cutting-edge paperboard solutions that are both technically advanced and eco-friendly. As India’s largest and most sustainable paperboard manufacturer, ITC’s products meet the highest quality standards while minimizing environmental impact. The Life Sciences and Technology Center, a leading R&D facility, supports ITC’s focus on sustainable packaging. Through continuous research and innovation, ITC delivers packaging solutions that are both high-performance and eco-conscious. With in-house printing cylinder making and ink kitchens, ITC guarantees superior quality and consistency across all its manufactu...

ITC Packaging & Printing: Innovating for Customer Delight

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At ITC’s Packaging & Printing Business , we are proud to be one of South Asia’s largest converters of paperboard packaging. Since 1925, we have transformed over 100,000 tonnes of materials annually into sustainable packaging solutions for industries like food & beverage, personal care, cigarettes, and consumer goods. We are driven by Purposeful Innovation and deep Customer Centricity, offering a wide range of packaging solutions that help brands stand out and meet sustainability goals. Our state-of-the-art technology and a dedicated team ensure world-class quality and consistency across every product we deliver. ITC Packaging Solutions Our clients include leading brands like P&G, Nestlé, Unilever, Tata Consumer Products, and more, reinforcing our reputation as a trusted partner for impactful packaging solutions. With facilities across India and a strong international presence, we adhere to global standards like ISO 9001 and BRCGS, ensuring excellence in every step. We...

ITC’s Commitment to Sustainability: A Vision for a Greener Future

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Sustainability is a critical challenge facing the world today, and at ITC , we are committed to addressing it head-on. Two decades ago, we set a vision to be a “National Champion” in India by putting “India First,” with the goal of blending economic growth with ecological and social responsibility. Our approach focuses on three key areas : Low-Carbon Growth : We have adopted renewable energy sources and worked to reduce energy consumption across our operations. Water Security : Through initiatives to reduce water usage and increase rainwater harvesting, we aim to ensure a sustainable future for water resources. Waste Management : Our WoW (Well-being Out of Waste) program helps us tackle waste issues while supporting national priorities. By combining innovative strategies and sustainable practices , ITC continues to make a positive impact on both the environment and society. We believe that sustainability isn’t just a business strategy, but a shared responsibility to build a bet...

Redefining Loyalty Programs through Connected Packaging

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Cybele’s Qflx: A Loyalty Revolution Through Digital Innovation In the fast-evolving electrical supplies industry, electricians play a crucial role but are often overlooked. Through our partnership with Cybele and its flagship brand, Qflx, we are redefining loyalty programs with cutting-edge connected packaging solutions. This initiative transforms traditional loyalty experiences into a seamless, rewarding, and interactive journey tailored to the fast-paced needs of electricians. Electrician Loyalty Program The Challenge: A Loyalty Program for the Modern Electrician Electricians lead on-the-go lifestyles that do not align with outdated loyalty systems involving long forms and complex redemption processes. Cybele envisioned a Qflx loyalty program that offers instant rewards, effortless access to product information, and direct brand communication — all integrated within the product packaging itself. By leveraging our expertise in connected packaging, we transformed Qflx packaging into...

Packaging That Protects More Than Products

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In today’s world, where sustainability is no longer a choice but a necessity, packaging plays a crucial role in shaping consumer perception and reducing environmental impact. At ITC’s Packaging and Printing Business, we are redefining the way products are packaged by blending innovation with eco-conscious solutions. Recently, we partnered with a leading brand to transform their Earbuds packaging. This collaboration resulted in replacing the traditional plastic tray with a meticulously crafted paperboard insert, an impactful step toward sustainable packaging. Rethinking Earbuds Packaging: From Plastic to Paper The shift from a plastic inbuilt tray to a paperboard insert was not just a material swap. It was a strategic move to reduce environmental impact while maintaining the essential attributes of protective and functional packaging. Why paperboard? It is a renewable, recyclable material that offers durability, versatility, and a premium look. The redesigned insert not only holds t...