itcpackagingportal

Cybele’s Qflx: A Loyalty Revolution Through Digital Innovation In the fast-evolving electrical supplies industry, electricians play a crucial role but are often overlooked. Through our partnership with Cybele and its flagship brand, Qflx, we are redefining loyalty programs with cutting-edge connected packaging solutions. This initiative transforms traditional loyalty experiences into a seamless, rewarding, and interactive journey tailored to the fast-paced needs of electricians. Electrician Loyalty Program The Challenge: A Loyalty Program for the Modern Electrician Electricians lead on-the-go lifestyles that do not align with outdated loyalty systems involving long forms and complex redemption processes. Cybele envisioned a Qflx loyalty program that offers instant rewards, effortless access to product information, and direct brand communication — all integrated within the product packaging itself. By leveraging our expertise in connected packaging, we transformed Qflx packaging into...

In today’s world, where sustainability is no longer a choice but a necessity, packaging plays a crucial role in shaping consumer perception and reducing environmental impact. At ITC’s Packaging and Printing Business, we are redefining the way products are packaged by blending innovation with eco-conscious solutions. Recently, we partnered with a leading brand to transform their Earbuds packaging. This collaboration resulted in replacing the traditional plastic tray with a meticulously crafted paperboard insert, an impactful step toward sustainable packaging. Rethinking Earbuds Packaging: From Plastic to Paper The shift from a plastic inbuilt tray to a paperboard insert was not just a material swap. It was a strategic move to reduce environmental impact while maintaining the essential attributes of protective and functional packaging. Why paperboard? It is a renewable, recyclable material that offers durability, versatility, and a premium look. The redesigned insert not only holds t...

The global packaging industry continues to evolve as sustainability becomes a key driver of innovation. With increasing consumer awareness, regulatory pressures, and corporate commitments to eco-friendly practices, 2025 is shaping up to be a landmark year for sustainable packaging. Companies like ITC Limited are pioneering groundbreaking solutions to minimize environmental impact while maintaining product integrity and functionality. 1. Circular Economy and Zero-Waste Packaging The circular economy remains a focal point in sustainable packaging, emphasizing recycling, reuse, and waste reduction. Companies are increasingly designing packaging that supports closed-loop systems. ITC Packaging continues to lead the way with fully recyclable laminates and sustainable fiber-based solutions that reduce reliance on virgin plastic while ensuring high-barrier protection. 2. Edible and Compostable Packaging A significant innovation in 2025 is the rise of edible and compostable packaging, which...