Brewing Real Flavours & Sustainability-ITCs Eco-Friendly Coffee and Tea Packaging

 

Whether you are a coffee connoisseur or someone who is just evolving into a tea person, it must be plainly evident that the real flavour, the type that can genuinely refresh your senses, is not just about the quality of the tea leaves or the coffee beans. A freshly brewed cup of tea or coffee is also as good as its packaging but what if the packaging is harming our environment?

Sitting Back and Sipping Your Brew is No Longer a Winner

Conventionally, premium tea and coffee brands have invested in ensuring that their product's inherent freshness is locked in, using packaging materials that are durable. However, the coffee & tea landscape is changing, thanks to people getting more conscious about the impact of their cup of coffee or tea on the environment. But while the intentions of reducing the product’s carbon footprints are noble, there is a challenge—yes, sustainability isn’t always easy or affordable!

Read more - https://packaging.itcportal.com/BlogDetails/General/Brewing-real-flavours-and-sustainability-ITCs-eco-friendly-coffee-and-tea-packaging

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