itcpackagingportal

Powered by its “Sustainability 2.0” vision articulated by chairman and MD Sanjiv Puri, the ITC company has been scaling up investments in developing innovative and eco-friendly packaging solutions that can substitute single-use plastics. Commitment to Sustainability ITC has sustained its Plastic Neutrality status for the second consecutive year by successfully managing 60,000 MT of plastic waste in FY23, which exceeds the total amount of packaging it utilized. Highlighting the company’s efforts, B. Sumant, executive director at ITC, stated, “At ITC, we have put in place comprehensive interventions for waste management with a focus on plastics. Our paperboards, paper, and packaging businesses continue to pioneer sustainable solutions that can substitute single-use plastics. Many of our brands and businesses have also innovated to reduce the usage of plastics in line with our commitment to creating a positive environmental footprint.” Innovative Products and Sustainable Practices ITC...

Imagine receiving a sleek pair of Earbuds packaged with the planet in mind—an unassuming box that embodies thoughtful innovation and environmental care. For decades, plastic trays have been the norm in electronics packaging, serving the dual purpose of protecting products and showcasing them elegantly. Yet, as awareness of environmental issues grows, so does the demand for change. This is the story of how ITC’s Packaging and Printing Business partnered with a leading brand to redefine Earbuds packaging, marking a step forward in sustainability without compromising quality. The Shift from Plastic to Paper: A Thoughtful Transformation When tasked with redesigning the Earbuds packaging, ITC saw an opportunity to replace the conventional plastic tray with a meticulously crafted paperboard insert. But this wasn’t just a simple material swap; it was a deliberate step to address both environmental concerns and consumer expectations. Why Paperboard? Renewable and Recyclable : Paperboard decomp...

 In today’s fast-paced, technology-driven world, customer loyalty programs are undergoing a significant transformation. Traditional programs that solely rely on discounts and points are no longer sufficient to meet the expectations of modern consumers. Instead, businesses are turning to innovative solutions like connected packaging to deliver dynamic, personalized, and immersive customer experiences. What is Connected Packaging? Connected packaging integrates digital technologies—such as QR codes, NFC (Near Field Communication), RFID (Radio-Frequency Identification), or Augmented Reality (AR)—into physical product packaging. Beyond its primary function of protecting and informing, packaging now serves as a bridge between the physical and digital worlds. By doing so, it enables brands to engage with their customers in new and meaningful ways, fostering loyalty and enhancing overall brand perception. Transforming Loyalty Programs with Connected Packaging Conventional loyalty progra...