Redefining Premium Packaging: Where Innovation Meets Impact


At ITC Packaging, we believe that packaging is more than protection—it's a powerful expression of brand identity. With our award-winning work on the Bold & Smoky Premium whiskey carton, we demonstrate how packaging innovation can turn products into unforgettable experiences.

Crafting Stories Through Design

Luxury spirits demand more than function. Every detail of the Bold & Smoky carton—from the smoky gradient textures to the flame-inspired window cut—is designed to echo the whiskey’s bold, intense character. These aren’t just visual choices; they’re storytelling elements, shaped with purpose and precision.

This immersive, tactile packaging speaks directly to consumers, delivering a multi-sensory brand experience before the bottle is even opened.

Precision Engineering in Packaging

The unique flame-profiled window is a standout feature—created using high-precision die-cutting that balances intricate design with structural integrity. It offers a glimpse into the product while reinforcing the brand’s fiery personality.

Built with Fusion Board Technology

Our in-house Fusion Board Technology provides:

  • Exceptional rigidity and lightweight strength

  • Premium print finishes and deep textures

  • Enhanced protection for high-value products

This multi-layered material enables luxurious design without compromising sustainability. Made from responsibly sourced, recyclable materials, it supports brands looking to combine elegance with eco-consciousness.

Global Recognition for Design Excellence

The Bold & Smoky carton earned the WorldStar 2025 Award, a global acknowledgment of excellence in structural packaging design, creativity, and innovation. This recognition showcases how strategic packaging can elevate shelf presence and strengthen brand positioning in competitive markets.

Designing the Future, Together

Whether it’s a heritage spirit or a disruptive new product, ITC partners with brands to deliver custom packaging solutions that reflect their unique voice. From concept to creation, we blend craftsmanship, technology, and sustainability to shape the future of luxury packaging.

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