Sustainability at ITC: Building Economic, Environmental & Social Capital for India


At ITC, sustainability is not just a priority — it’s a purpose-driven strategy that shapes our business and societal impact. Rooted in the philosophy of “Putting India First”, we believe that enterprises have a unique responsibility and capability to drive transformational change through inclusive and sustainable growth.

More than two decades ago, ITC envisioned becoming a National Champion, committed to placing the country before corporation, and the institution before individual. This vision gave rise to innovative business models that seamlessly integrate the creation of economic value with the building of environmental and social capital.

Sustainability in Action

To bring this vision to life, ITC has implemented a multi-dimensional sustainability strategy focused on long-term, measurable impact across the triple bottom line:

  • Low-Carbon Growth
    We follow a low-carbon strategy powered by increased use of renewable energy and reduction in specific energy consumption across our operations.
  • Water Stewardship
    ITC has undertaken significant efforts to reduce specific water usage and scale up rainwater harvesting, contributing to water security in local communities.
  • Waste Management
    Our flagship WoW (Well-being Out of Waste) program promotes responsible solid waste management, recycling, and awareness, reinforcing our commitment to a circular economy.

By embedding sustainability into our core business model, ITC continues to lead with purpose, aligning business success with national and global environmental goals. We remain committed to shaping a future where growth is inclusive, responsible, and regenerative—for people, for the planet, and for India.

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